As the record-setting gold market (and the very sympathetic gold equity market) are reminding us, we have now entered the seasonally friendly environment for the investors who patiently tread through two and half months of relatively uneventful lull.
The seasonal theme inevitably brings us back to the question of demand and Indian demand in particular. After all, late August to mid-September period is known to have brought positive returns in every year except the sadly memorable 2008. We have previously devoted these pages to the misunderstandings surrounding the changing nature of Indian demand seasonality. In light of the summertime reports heralding the alleged “end” to Indian infatuation with gold, it is worth reviewing the recent ebbs and flows in the context of the changing Rupee price of gold.
We have looked at the last three years, using the western (Gregorian) calendar. We do realize that many (though by no means all) of the gold purchasing patterns in India are related to the lunar calendar, but we have elected to reflect the fluctuating nature of Indian demand with respect to Western investors’ seasonal perceptions.
We delved into the demand patterns both from the perspective of the jewelry and investment market in India. We cross-checked these data with average intra-period Rupee price levels, price volatility and volume changes. The investment demand, dominated by retail bars, medallions and recently also small 24-carat coins (worth around $20 each) represents between 20% and 30% of the overall demand. The investment component peaked in 2007 – 2008 and has yet to recover to the levels prior to the massive dishoarding that occurred in early 2009. The circumstances of the first quarter of 2009 went well beyond the traditional “seasonality” and were associated with drop of incomes, mainly due to the sudden fall in exports and remittances.
Overall, as could be expected, Indian investment flows are inversely correlated to the Rupee prices of gold. No such inverse relationship can be detected in the case of the jewelry demand. Although the correlation is not statistically significant (0.16), it is nonetheless positive. The functional characteristics of the Indian demand ensures that the jewelry flows slow down, but do not reverse during the periods of high prices. Interestingly, this caps the potential for further increase in scrap supply. Again, the first quarter of 2009, which was marked by massive re-melting and volume-neutral jewelry exchanges, constitutes an outlier.
The old adage goes that in India it is the volatility of gold prices that counts, rather than the level of the gold prices itself. Even a cursory overview of the last 12 quarters bears out this popular thesis. Jewelry volumes have a negative -0.25 correlation to price swings in Rupee terms. Investment volumes seem to be less sensitive. The picture is again reversed if we compare the price volatility with inter-quarter changes in volumes. High volatility appears to have a strong negative correlation to changes in jewelry purchases (-0.5) and an even stronger negative relationship to the rate of change in investment flows (-0.62).
What does all this mean for the gold market in the near term? As we get closer to Pitru Paksha period, when many Hindus give Shraddh offerings to honor ancestors, the demand is bound to slacken a bit, as this two week period (starting late September) is considered inauspicious. This means that even lower levels of price volatility could dampen demand, especially in the South and West of the country. The “modernization” of India notwithstanding, it is prudent not to underestimate the traditional drivers of (and brakes on) the gold demand. For example, the second quarter this year saw a slight drop in both jewelry and investment purchases even despite the marketing efforts surrounding Akshiya Tritya festival. This slowdown could be associated with the addition of the extra month in the lunar calendar (Adhik Vaishak Maas), which is not considered auspicious for gold purchase (sweets are more commonly offered). Luckily for gold investors, Adhik Maas is added to the calendar only once every three years.
Beyond mid-October, as move towards the second wedding season, things will clear up again. This year in particular, the demand should be robust, thanks to plentiful monsoon. 70% of Indian gold demand is still rural-based and the growth of rural incomes in excess of local gold prices is critical for further demand. Only very high volatility of Rupee gold prices could snuff out this opportunity. Let us hope the gold prices do not accelerate too fast before Diwali on November 5.
Tags: gold price volatility, gold seasonality, Indian investment demand, Indian jewelry demand, Rupee












