Looking for tigers in India is today almost as futile as looking for dragons in China. Other than in the outlying areas of Assam, tourists tend to turn away from their Indian safaris without much success in spotting the archetypal stripes of the world’s largest feline. Still less common is the sighting of a tiger pouncing on its prey – be it a spotted deer or a sambar.
And what about India’s gold market pouncing forward? WGC’s third quarter statistics shed again some useful light on this issue. India’s performance as the world’s largest gold market is critical to the support under the gold prices. Yet with ubiquitous commentary about China’s “rise”, many casual observers may be excused to expect that the dragon is breathing hard on the heels of a tired (and elusive) tiger. Or does s(he)?
The third quarter statistics are important as they span a period preceding the festival-heavy fourth quarter. In this context, retail inventory numbers are less demonstrative than the actual sales. And the numbers are stunning. India’s jewelry demand rocketed 36.5% year on year in the third quarter. Instead, it is the dragon that seems to be tiring, by comparison – with barely 8% growth in jewelry sales over the same period. Throwing in identifiable sales of gold for investment purposes makes the spread somewhat less glaring, but India’s continued growth still outpaces China’s, 28% to 14%. For the twelve months ending September 2010, India’s demand was up 64% yoy, compared to 21% growth in China, yet this discrepancy is probably more illustrative of subcontinent’s demand sensitivity during the depth of the financial crisis 2008-09.
Some of the difference between the performance of the two markets could be explained away by the fact that a strengthening rupee made purchase in India more affordable, at current dollar prices, than in China – where the monetary authorities spend $1bn a day to keep its currency undervalued. Yet longer term time series show that Chinese consumers are momentum buyers and usually purchase more gold in times of stronger prices. Thorsten Veblen’s conspicuous consumption theory goes a long way among Chinese ‘xinfu’ (new rich).
Equally important are the differences in real disposable income, inflation expectations and availability of alternative investments. India has registered a very good monsoon this year, which bodes well for gold volumes in the third and fourth quarter. The country’s equity market has outperformed all other BRIC markets this year (not difficult when compared with the hapless Shanghai Composite, down 12% year to date).
India’s core inflation has been entrenched and earlier this year spread from food and energy to manufacturing goods. This led Reserve Bank of India to intervene several times throughout the year. But a stronger Rupee has somewhat protected the economy from imported inflation. From the domestic perspective there is a downside of a current account deficit as some of India’s investment has to be financed from abroad.
The contrast could not be bigger with China’s model. Disposable incomes are growing more slowly than the GDP, which continues to be overdependent on urban fixed asset investment. Although consumption in value grows, its share of national income is being eroded. In other words, the country grows fast because private consumption continues to be suppressed, with massive transfer of wealth towards the (state-owned) corporate sector. Add to it the manipulated level of currency and you end up with a scenario where relative prices have to adjust through domestic costs and prices. As we know, the inflation numbers have rocketed in China recently, raising expectations of higher interest rates and leading to a bloodbath in commodity markets this week.
In other words, in absence of a major currency reform, China will continue to form a sizable and growing market for gold, provided the growth in disposable incomes catches up with inflation expectations. Yet, in a country with $100bn speed rail budget this will be a rather slow process, lagging the overall increase in wealth. In the meantime, we can still get excited by an odd communist official calling for PBOC to purchase 10kt gold (this is a number that surfaced recently). Since the country produces 324t pa, it may need much higher gold prices to attain this level of reserves from its domestic production. What better way to achieve this than to talk up the gold price and see Xinjiang and Shandong resources convert into reserves? Gold investors, beware.
Thanks to bladder-like swelling on top of their heads, dragons in China could become airborne without wings and imperial houses used to build high thresholds in the doorway to make them fly into their abodes. Today, thresholds for gold market’s explosive growth in China remain high and manifold. And flying is probably done differently.
Tags: China's gold demand, India's gold demand, inflation and gold












